The Imperative of the 21st century is to RESET our economic system.
RESET is a long-term campaign to raise awareness around the necessity of, and opportunity for, economic system change — to create a more just economy that works for everyone and for the long term.
Every movement needs a RESET to achieve their goals. We need to RESET for workers. RESET for climate action. RESET for racial justice. RESET for gender equity. RESET for the SDGs.
A full page ad in the New York Times on Sunday September 13, 2020, the 50th anniversary of Milton Friedman’s seminal essay on shareholder primacy, kicked off the RESET campaign.
Partnering with Imperative 21, the social change design lab Amplifier distilled the Imperatives for Economic System Change into compelling artwork available for free to everyone who seeks a more just economy.