Our economic system is broken.

It’s time to RESET.

The global health pandemic, economic crisis, and racial justice uprisings — as well as the accelerating climate emergency — have revealed a deeper, more fundamental problem: Our current economic system rewards maximizing wealth over wellbeing and prioritizes individualism over interdependence.

This is our opportunity to reimagine and redesign what comes next.

Moment Movement

A RESET of our economic system requires integrated activities to drive behavioral, cultural, and structural change. Imperative 21 is a business-led network that:

  • Equips leaders to accelerate their transition to stakeholder capitalism.
  • Shifts the cultural narrative about the role of business and finance in society.
  • Realigns incentives and facilitates a supportive public policy environment.

Past Future

The current system does not support our collective vision of shared wellbeing on a healthy planet. Without a RESET, we will not achieve the SDGs, or make real progress on the Business Roundtable restatement of corporate purpose and World Economic Forum Manifesto on stakeholder capitalism.

The Imperatives for Economic System Change represent the design objectives for the RESET: design for interdependence; invest for justice; account for stakeholders. For each Imperative there are emerging pathways that come from a broad network of allies, illuminate a direction of travel for decision makers across the private sector, government, and civil society and will evolve over time.

Imperatives for economic system change

Design for
Interdependence

  • Recognize the interdependence of healthy people, planet, and economies;
  • Balance the relationships between the private sector, government and civil society;
  • Ensure that everyone has access to free and fair markets.

Learn more

Invest for
Justice

  • Remove structural inequality;
  • Ensure leadership and ownership are more inclusive, and investment more accessible;
  • Use technology to advance democratic ideals and human rights;
  • Promote greater voice, power and opportunity for those currently marginalized.

Learn more

Account for
Stakeholders

  • Measure success based on credible common metrics of sustainable value creation for all stakeholders;
  • Create incentives that reward business and investments creating social and environmental value;
  • Enhance standards of fiduciary duty.

Learn more

Here’s the good news:
Stakeholder capitalism is working.

According to JUST Capital, companies that lead in meeting the needs of all their stakeholders – not just their shareholders – have outperformed the laggards by almost 30% over the past four years, and by double-digit margins throughout the pandemic.

We call on leaders everywhere to support this RESET by leading the transformation of their own organizations, as well as the cultural and structural changes necessary to transform the system in which we operate.

Everyone has a role to play in the RESET.

System change requires all of us. Let’s RESET. Together.

Imperative 21 network stewards

  • B Lab is transforming the global economy to benefit all people, communities, and the planet. A leader in economic systems change, our global network creates standards, policies, and tools for business, and we certify companies—known as B Corps—who are leading the way. To date, our community includes over 3,500 B Corps in 70 countries and 150 industries, more than 8,000 benefit corporations, and over 100,000 companies managing their impact with the B Impact Assessment and the SDG Action Manager. Learn more at BInterdependent.org

  • The B Team is a global collective of business and civil society leaders working to create new norms of corporate leadership today, for a better tomorrow. Together, these leaders are holding themselves and their peers accountable for a new way of doing business—one that measures success not only by financial performance, but also by the health of people and our planet—for the benefit of generations to come.

  • Chief Executives for Corporate Purpose (CECP) is a CEO-led coalition that believes that a company’s social strategy — how it engages with key stakeholders including employees, communities, investors, and customers — determines company success. Founded in 1999 by actor and philanthropist Paul Newman and other business leaders to create a better world through business, CECP has grown to a movement of more than 200 of the world’s largest companies that represent $6.6 trillion in revenues, $21.2 billion in societal investment, 14 million employees, and $15 trillion in assets under management. CECP helps companies transform their social strategy by providing customized connections and networking, counsel and support, benchmarking and trends, and awareness building and recognition.

  • Common Future is a national nonprofit dismantling the systemic barriers to building wealth and economic power by advocating for and investing in hundreds of community leaders working on an economy that works for all. As a national intermediary, we hold relationships across sectors that help us identify emerging needs and trends, and direct capital where it can be best put to work. We are a platform for bold ideas, an aggregator of capital, and a strategic advisor who believes in the power of entrepreneurship, business, and asset ownership to build a more equitable economy.

  • Conscious Capitalism, Inc. supports a global community of business leaders dedicated to elevating humanity through business including over 3,500 businesses from 47 states and 92 countries, impacting over 10.5 million employees. CCI especially emphasizes providing mid-market executives with innovative and inspiring experiences designed to level-up their business operations and collectively demonstrate capitalism as a powerful force for good when practiced consciously.

  • The Global Impact Investing Network (GIIN) envisions a world where impact is integrated into all financial decisions. Impact investing — which addresses social and environmental problems, while also generating a financial return – is helping to lead us there. The GIIN is the global champion of impact investing, dedicated to increasing its scale and effectiveness around the world. We convene and provide useful tools and resources to a broad network comprising 30,000 individuals and 350 member organizations in 50 countries on six continents. The impact investing market is estimated at USD 715 billion of assets under management, money that is being intentionally invested in tackling some of the world’s most pressing challenges.

  • The mission of JUST Capital, an independent nonprofit, is to build an economy that works for all Americans by helping companies improve how they serve all their stakeholders – workers, customers, communities, the environment, and shareholders. We believe that business and markets can and must be a greater force for good, and that by shifting the resources of the $19 trillion private sector, we can address systemic issues at scale, including income inequality and lack of opportunity. Guided by the priorities of the public, our research, rankings, indexes, and data-driven tools help measure and improve corporate performance in the stakeholder economy. To learn more about how data-driven insights are creating a more just future for capitalism, visit: www.JUSTCapital.com.

  • Founded by Chairman Jeff Skoll and under the leadership of CEO David Linde, Participant (www.participant.com) combines the power of a good story well told with real world impact and awareness around today’s most vital issues. As an industry content leader, Participant annually produces up to six narrative feature films, five documentary films, three episodic television series, and more than 30 hours of digital short form programming, through its digital subsidiary SoulPancake. Participant’s more than 100 films have collectively earned 74 Academy Award® nominations and 19 wins, including Best Picture for Spotlight and Green Book and Best Foreign Language Film for ROMA and A Fantastic Woman. Participant’s digital division, SoulPancake(www.soulpancake.com), is an award-winning provider of thought-provoking, joyful, and uplifting content that reaches an audience of over 9 million fans. Follow Participant on Twitter (@Participant) and on Facebook and Instagram. Follow SoulPancake on Twitter (@soulpancake) and on Facebook and Instagram.

Let’s RESET. Together.

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